Expecto Perfectum
What do pet owners really need? And, what might Purina do to satisfy this need? Expecto Perfectum is a set of products that facilitate communication between owners and their dogs.
Sponsor: Purina
Team: Minjeong Kim, Karen Shakespear, and Cecilia Yang
Major Processes: need-finding(ethnographic research, field observation, synthesis, and brainstorming)
Date: March 2009
