Content and Comments
Metrics
How effective was the campaign?
Views: 87 views
Replies: 8(youtube) + 9 (facebook) + 2(email replies) +3 "likes" (facebook)
=22 replies of one form or another.
Success: Actually got people to run around.
Challenge: Spreading the action beyond an immediate audience.
The next step
Goals: to engage audience through consistent motivation (http://initiator.wordpress.com)
Thanks!